Tips for Creating and Effective and Durable Your Storefront Sign

As you probably know, there are a lot of things to consider when you’re planning to set up a storefront sign. There’s zoning, for example, and then there’s selecting the right material. Of course, there’s choosing the right sign maker, which is undoubtedly a crucial part of the process.

At the end of the day, however, where it will all boil down to when you talk about reaching your objectives for having that sign, is no other than the sign itself. How do you make it work and last?

Visual Appeal
The Art of Mastering Businesses

Does it have visual charm? Make your sign an easy read. Make use of vibrant colors and tones that match your surroundings perfectly while complying with your zoning regulations. Needless to say, your sign’s design must fit your brand. People should not have to figure out what your business is all about. If you sell dog food, for example, use a picture of a dog eating. Creativity is great, but you don’t want to take it too far as that would be bad for business.
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When selecting a design and copy, your message should be your priority — and your word count should not exceed seven. If location is the sign’s most important aspect, highlight it. If your service is extraordinary, communicate it on top of everything else. Still, keep it simple. Your customers can know more about your brand once they enter the door.


A sign that is hard to understand can make people subconsciously see your brand as unlikable or untrustworthy. Studies show the opposite is necessarily true as well.

Easy Maintenance

Most natural materials unfortunately succumb to nature with the passing of time. Therefore, choose those materials that will not weather, like treated metal or wood, and stone. Websites and shops often offer composite or alternative materials that are highly durable.


Keep your sign away from trees, power lines, buildings or any other obstructing structures – you could end up losing customers. Check your sign’s position from every vantage point possible. Don’t hesitate to make changes – new font, new colors, new lights – if these will make your sign stand out more.

To Each His Own

Studies show people can have different perceptions of the same sign, depending on the manner in which they view it – building-mounted or ground-mounted, for example. When people look at a sign out of their right visual field, their response to words tends to be more favorable than their response to images, notes the same research. In contrast, those who see a sign from their left visual field are more likely to give a positive response to an image sign positioned at a driver’s eye level.

Remember, even if you’re not an artist, you can have great business sign design. If you work out your design out in advance, you can come up to your preferred local sign shop and save both time and money.